Why MAD?
Years in the Making
We are the franchise leaders in barbell-free strength and conditioning.
Results- driven
Our training protocol enables clients to age athletically and drives high retention rates.
Made for the High Achiever
For those who value strength, structure and accountability, MADabolic delivers reliable, repeatable results.
Robust Systems
We remove the barriers that could prevent a franchisee from being successful, enhancing your ownership journey.
For the high-achiever who values strength, structure, and accountability, MADabolic delivers...
MADabolic’s premium strength-based training program attracts high performers and thrives in dense fitness markets. Our progressive, results-driven program promotes strong retention: Over 70% of our clients system-wide are on an unlimited monthly contract, and 70% of our members stick with us for at least 2-3 years.
Franchising with MADabolic ensures your access to robust operating systems and processes that drive reliable, repeatable revenue streams. Stand out in your market with our tried and tested systems. From site selection to build-out, from onboarding to ongoing education, our systems will help you build strong brand awareness and client acquisition campaigns.
When you invest in a franchise, you are investing in the leadership behind the brand, and MADabolic offers a unique human element to your franchise journey. Our team brings expertise in programming, operations, marketing, and more to provide the support you need to write your success story, including:
- Monthly network-wide meetings with executive leadership,
- Ongoing one-on-one support to strengthen your sales pipeline,
- System-wide message boards to keep communication flowing.
What you gain with MADabolic's pre-opening game plan
Site Selection
General Contractor Selection & Management
Custom Branding Package
Hiring Support
Grassroots Ground Game
Digital Pre-Sale Campaign
In-House Training Camp for your coaching team
Multi-Week Launch Plan
Ongoing Accountability Coaching & Corporate Support
Let's Talk Numbers
Initial Franchise Investment 1
$327,700 - $615,850, including $45k Franchise Fee on 10-Year initial term *
Total Income 2
$394k - $790k **
Income After COGS
and Select Expenses 2
$131k - $299k **
1 : Per item 7 within MADabolic franchise disclosure document. In most markets, target capitalization is $350k.
2: Per item 19 within MADabolic franchise disclosure document.
*Actual investment total, expense profile, and revenue potential may vary based on your market, building location, & other factors specific to your business structure & operations.
**Above ranges reflect studios operating under same ownership for 3+ years.