---
title: The Franchise the Entire Industry Is Talking About
description: Own a disruptive fitness franchise built on structured intervals that drive results, consistency, and real performance in a market ready for our approach.
image: https://www.ownamad.com/hubfs/brandon-cullen-lg.jpeg
---

[![logo](https://www.ownamad.com/hubfs/logo.svg "logo")](https://madabolic.com/)

[Learn More](https://madabolic.com/)

# Built for Profitability. Not Trends.

MADabolic is the strength-driven fitness franchise designed for disciplined operators, featuring lean staffing, high retention, and a system built to scale.

#### **Investment**

$420K–$637K

#### Low Staffing Model

~3-5 Staff to open

#### **Studio Size**

~2,400–2,800 sq ft

#### **Model**

Recurring membership revenue

**Top performing locations reaching over $800k in annual revenue.**

 Learn About Ownership & Investment

## The boutique fitness space is crowded. Scalable, differentiated models are not.

Top quartile average revenue of $802,004

Top quartile memberships exceed 300

Average churn rate sub 5%

40% of MADabolic locations are Multi-unit owners supported by prime territory availability and area development agreements. 

![Group_Strength_3-1](https://www.ownamad.com/hs-fs/hubfs/Group_Strength_3-1.jpg?width=2000&height=1333&name=Group_Strength_3-1.jpg "Group_Strength_3-1")

## THE M|A|D DIFFERENCE

A System Built for Operators

![57_Complex_Puzzle](https://www.ownamad.com/hs-fs/hubfs/57_Complex_Puzzle.jpg?width=500&name=57_Complex_Puzzle.jpg)

### Strength-First Programming

Structured, repeatable workouts that drive retention – Strength training is not a Fad!

![07_All_MAD_Here](https://www.ownamad.com/hs-fs/hubfs/07_All_MAD_Here.jpg?width=500&name=07_All_MAD_Here.jpg)

### Operational Simplicity

Lean staffing + efficient footprint.

![14_We_Are](https://www.ownamad.com/hs-fs/hubfs/14_We_Are.jpg?width=500&name=14_We_Are.jpg)

### Consistency at Scale

Standardized systems across all locations.

Chaotic HIIT is everywhere. Structured strength is what lasts.

## A Model Designed to Work

Lower buildout vs competitors

Smaller footprint = lower rent

Lean staffing = stronger margins

Recurring revenue model

High retention = longer LTV

Built to protect your margin, not just drive revenue

 Learn About Ownership & Investment

## Operator Outcomes

What Franchisees Are Experiencing

![brad-cincinnati](https://www.ownamad.com/hs-fs/hubfs/brad-cincinnati-lg.jpeg?width=300&name=brad-cincinnati-lg.jpeg)

###  Brad - Cincinnati 

**MADabolic Owner since 2018**

"After being a MADabolic client for years, I knew the business model was solid. The programming is what sets us apart - clients see real results and keep coming back. The corporate team's support from site selection to opening day and beyond has been incredible."  
**"Within 6 months of opening, we exceeded our membership projections by 20% and have maintained strong retention rates ever since."**

![4d7b7c35-83f7-474c-8447-ce19163e8d85-3-lg](https://www.ownamad.com/hs-fs/hubfs/4d7b7c35-83f7-474c-8447-ce19163e8d85-3-lg.jpeg?width=300&name=4d7b7c35-83f7-474c-8447-ce19163e8d85-3-lg.jpeg)

### Peter - Northern California

**Multi Unit Owner**

"I opened my first location in Scotts Valley, California.  The population is roughly 12,000 people and people were concerned about the market size. Well, my first location has been thriving since day one.  In year two I began the opening process for location two in Santa Clara.  Now location two is growing nicely and location three is in the works. There is something about being a strength training gym that doesn’t deviate from its core principles that makes MADabolic unique.  In boutique fitness there is chaotic HIIT training everywhere, but structured strength is what lasts."

![madabolic-jon](https://www.ownamad.com/hs-fs/hubfs/madabolic-jon.jpg?width=300&name=madabolic-jon.jpg)

### Jon - Austin TX

**Multi Unit Owner**

"Being one of the original MAD franchise owners has provided me with a lot of perspective.  Today, new owners have so much more available to allow them to be successful.  If someone were to ask me what it takes to be successful as an owner within MADabolic my response it pretty simple.  You need sufficient capital; work your tail off and follow the plan.  This business isn’t easy but it’s not complicated."

## This Business Is Not for Everyone

### THIS IS FOR YOU IF

#### You want a system-driven business

#### You value discipline and can follow a plan

#### You focus on long-term profitability

#### You want to scale

#### You’re willing to work hard

### THIS IS NOT FOR YOU IF

#### You want passive ownership

#### You chase trends

#### You avoid operational structure

## Simple. Repeatable. Scalable.

1

Members join  
(recurring)

2

Structured  
programming

3

Consistent  
experience

4

High  
retention

5

Profitability

Video player - Meet Vinnie - Click to play video

Video player - MADabolic Jupiter owner - Click to play video

Video player - MADabolic Atlanta owner - Click to play video

## Great Markets Still Available

## You’re Not Building This Alone

### Site selection

### LOI and Lease negotiations

### Buildout guidance

### Programming

### Pre-opening marketing

### Staffing support

### Coach training

### Marketing support

### Ongoing operations including business coaching

## FREQUENTLY ASKED QUESTIONS

##### How does MADabolic reduce operational risk for franchise owners?

MADabolic is built to remove complexity so you can focus on growing the business.

Our model includes:

- Centralized, proprietary programming (no need to design workouts)
- Dedicated business coaching and performance tracking
- Proven marketing systems and campaigns
- Technology infrastructure and ongoing updates
- Structured onboarding and staff training

##### Do you need fitness industry experience to succeed with MADabolic?

No—but you do need strong operational discipline.

Many of our most successful franchisees come from backgrounds outside of fitness, including corporate leadership, multi-unit operations, and entrepreneurship. The model is designed for operators who can follow systems, build teams, and execute consistently.

We provide the training, programming, and support—your role is to run the business.

##### What makes MADabolic a stronger investment than other fitness franchises?

Most boutique fitness concepts compete in saturated, undifferentiated categories.  
MADabolic is built on a strength-first model with structured programming, high retention, and a clear market position. This creates:

- More consistent member results
- Stronger retention and recurring revenue
- A more stable and scalable operating model

In a crowded market, differentiation isn’t optional—it’s what drives long-term performance.

##### What does the day-to-day role of an owner look like?

Owners typically focus on team leadership, performance management, and business growth.

The model is designed to support both owner-operators and those who prefer to build a team and take a more strategic role over time.

As the business matures, many owners transition toward a higher-level role while relying on trained staff and systems to run day-to-day operations.

##### How scalable is the MADabolic model across multiple locations?

MADabolic is built with multi-unit growth in mind.

With centralized programming, standardized operations, and a repeatable buildout and staffing model, owners can expand beyond a single location without needing to reinvent the system each time.

Many operators view MADabolic as a platform for building multiple locations within a market.

##### What kind of business model is MADabolic built on?

MADabolic is a recurring revenue, membership-driven model designed for predictability and scalability.

The focus on structured strength training and long-term progression leads to strong client retention, which supports more consistent revenue compared to trend-driven or novelty-based fitness concepts.

This creates a business that is designed to grow steadily rather than rely on constant customer turnover.

##### How is MADabolic different from other fitness franchises?

The boutique fitness space is crowded, but most concepts compete in similar, undifferentiated categories.

MADabolic stands apart with a strength-first training model, structured programming, and a system designed for consistency and long-term results.

This differentiation supports stronger member retention and a more scalable, repeatable business compared to trend-driven concepts.

# A Different Kind of Fitness Franchise

MADabolic isn’t built for everyone. It’s built for operators who want a disciplined, scalable business.

If you’re serious about building something that lasts, this is your opportunity.

 Learn About Ownership & Investment

# awards

Franchise Dictionary Magazine

- Top 100 Game Changers, 2020
- Top 100 Game Changers, 2021

FranServe

- Fran-Tastic 500, 2021

Men's Health Group Fitness Awards

- Best Strength Program, 2025

Entrepreneur Franchise 500

- Franchise 500, 2026

[![logo](https://www.ownamad.com/hubfs/logo.svg "logo")](https://madabolic.com/)

The industry's first and only strength-driven interval training franchise.

[Follow us on Facebook](https://www.facebook.com/MADabolic) [Follow us on Instagram](https://www.instagram.com/MADabolic)

### Want to see more of our culture?

[Visit our blog](https://madabolic.com/blog/?__hstc=59263090.d572fc4eb8771282c9c60e8b19a86485.1746484322656.1748384923526.1748388662047.7&__hssc=59263090.3.1748388662047&__hsfp=1169369602) [Check out our homepage](https://madabolic.com/?__hstc=59263090.d572fc4eb8771282c9c60e8b19a86485.1746484322656.1748384923526.1748388662047.7&__hssc=59263090.3.1748388662047&__hsfp=1169369602)

© 2025 MADabolic Inc. All rights reserved. | [Privacy Policy](https://www.ownamad.com/privacy-policy?hsLang=en) | [Disclaimer](https://www.ownamad.com/disclaimer?hsLang=en)

[![logo](https://www.ownamad.com/hubfs/logo.svg "logo")](https://madabolic.com/)

The industry's first and only strength-driven interval training franchise.

[Follow us on Facebook](https://www.facebook.com/MADabolic) [Follow us on Instagram](https://www.instagram.com/MADabolic)

### Want to see more of our culture?

[Visit our blog](https://madabolic.com/blog/?__hstc=59263090.d572fc4eb8771282c9c60e8b19a86485.1746484322656.1748384923526.1748388662047.7&__hssc=59263090.3.1748388662047&__hsfp=1169369602) [Check out our homepage](https://madabolic.com/?__hstc=59263090.d572fc4eb8771282c9c60e8b19a86485.1746484322656.1748384923526.1748388662047.7&__hssc=59263090.3.1748388662047&__hsfp=1169369602)

© 2025 MADabolic Inc. All rights reserved. | [Privacy Policy](https://www.ownamad.com/privacy-policy?hsLang=en)<https://madabolic.com/terms/>

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