The Franchise the Entire Industry Is Talking About

The-Science-of-MAD_Momentum

MOMENTUM M

Work-to-Rest 2:1

Athleticism and endurance are the focus, driven by a gradual build in pace and intensity to improve athletic skillset and manage energy expenditure.

FOCUS

Athleticism & Endurance

PACE

70 -> 80 -> 90%

GOAL

A gradual build in pace & intensity

FEEL

Energetic

speed-and-power

ANAEROBIC A

Work-to-Rest 1:1

All-out speed and power take the lead. Each work effort demands maximum intensity, followed by equal rest to reset before hitting the next working effort.

FOCUS

Speed & Power

PACE

100%

GOAL

An All-Out Max Effort

FEEL

Intense

stability-and-stamina

DURABILITY D

Work-to-Rest 3:1

A controlled pace designed to test your ability to sustain proper mechanics over longer efforts. This interpretation of "time under tension" sets us apart in the industry.

FOCUS

Stability & Stamina

PACE

80%

GOAL

A Steady Grind

FEEL

Grueling

Disruptive Business Model

Filling the void between cardio-driven models and sport-specific training, MADabolic's strength & conditioning program is designed to ensure clients build strength and resilience through regular training.

Science-Backed Programming

Results-focused intervals that deliver what other fitness programs only promise.

High Client Retention

Our programming creates sustainable results that keep clients engaged and returning.

Current Growth

Now at 40+ open studios and a strong pipeline in development, prime territories still available in key U.S. markets.

Total Investment Range

$350,000 - $600,000*

Franchise Fee

$50,000

Royalty Fee

7% of Gross Sales

Marketing Fee

2% of Gross Sales

Average Studio Size

2,000 - 2,500 sq ft

Comprehensive Training

Two-week intensive program covering operations, programming, and business management.

Site Selection & Build-Out

Expert guidance on location selection, lease negotiation, and studio design.

Marketing Launch

Pre-opening and grand opening campaigns to build your initial membership base.

Proprietary Programming

Ongoing delivery of our signature M|A|D intervals - no programming needed on your end.

Technology Suite

Customized website, management software, and proprietary training platforms.

Ongoing Support

Dedicated franchise business coach, regular check-ins, and performance reviews.

brad-cincinnati

After being a MADabolic client for years, I knew the business model was solid. The programming is what sets us apart - clients see real results and keep coming back. The corporate team's support from site selection to opening day and beyond has been incredible.

"Within 6 months of opening, we exceeded our membership projections by 20% and have maintained strong retention rates ever since."

Brad - Cincinnati

MADabolic Owner since 2018

Rae-Atlanta

I was looking for a business that aligned with my values and MADabolic was the perfect fit. Our members appreciate the science-backed approach and consistent programming. The operational systems make running the business much more manageable than I expected.

"The strength-focused approach attracts serious clients who are committed to their fitness goals, which has helped us build a loyal community."

Rae - Atlanta

MADabolic Owner since 2019

Seth-Stamford

Despite opening during challenging times, the MADabolic corporate team provided exceptional support that helped us navigate the obstacles. The strength-focused concept resonates deeply with our members who are tired of traditional cardio-heavy workouts.

"What surprised me most was how quickly we built a community of dedicated members who act as brand ambassadors, driving organic growth through word-of-mouth."

Seth - Stamford

MADabolic Owner since 2020

brandon-cullen-video-thumb

We've built MADabolic to be the strength & conditioning gym that will stand out in any market. Rooted in a structured, strength-focused approach to group training, our training system delivers sustainable results and creates unmatched business opportunities.

"With 40+ locations open and more under development, we're redefining what a gym franchise can be."

Brandon - Charlotte

MADabolic Founder

What makes MADabolic different from other fitness franchises?

MADabolic is the industry's top strength & conditioning franchise. While most fitness concepts focus on cardio and HIIT, our programming emphasizes strength as its foundation. This approach delivers sustainable results, higher client retention, and appeals to a demographic seeking effective, science-backed training. Our three signature intervals - Momentum, Anaerobic, and Durability - create a comprehensive training system that keeps clients engaged and seeing results.

Do I need fitness industry experience to own a MADabolic franchise?

No, prior fitness industry experience is not required. Our comprehensive training program prepares franchise owners for success regardless of background. However, a passion for fitness and an entrepreneurial mindset are essential. Many of our most successful franchisees come from business backgrounds outside fitness but share a commitment to health and wellness. Our operations systems and ongoing support are designed to guide you through every aspect of running your MADabolic franchise.

What is the typical timeline from signing to opening a MADabolic location?

The typical timeline from signing a franchise agreement to opening your MADabolic location is 6-9 months. This includes site selection, lease negotiation, build-out, equipment installation, staff hiring and training, pre-sales marketing, and your comprehensive franchise training program. Our team provides support through each phase of this process, with regular check-ins and milestone planning to ensure you stay on track for a successful launch.

What ongoing support does MADabolic provide to franchisees?

MADabolic provides comprehensive ongoing support including: 1) Business coaching with dedicated franchise support managers; 2) Proprietary programming delivered weekly, eliminating the need for you to create workouts; 3) Marketing support and campaigns; 4) Technology systems and updates; 5) Operational guidance and best practices; 6) Regular training for new staff; 7) Network of fellow franchisees for collaboration; and 8) Annual conferences and regional meetings for continuing education. Our goal is to remove operational barriers so you can focus on growing your business.

What territories are currently available for MADabolic franchises?

MADabolic is actively expanding across North America with prime territories still available in major metropolitan areas and growing markets. Our strategic growth plan focuses on markets with the right demographic profile for our strength-driven approach. To explore specific territory availability, including your area of interest, please complete our information request form. Our franchise development team will then provide details on available territories and market potential analysis tailored to your interests.

Low initial start-up compared to other fitness concepts

Streamlined staffing model with minimal employee overhead

Comprehensive training and ongoing operational support

Unique position in the market with minimal direct competition